Roadmap

Now

  • Revenue impact · Smart Adaptive offers (e.g. people that canel all the time should not get same offers again and again)
  • Revenue impact · Paddle integration

Next

  • Smart offers · Personalized based on customer value

Later · still in 2026

  • Dynamic pricing · CLV-optimized offers

Get Involved

DM the team · talk to a founder ·

Changelog

October 2025

Context-Aware AI Follow-up Questions

Update

October 20, 2025

AI follow-up questions now understand your product context and stay laser-focused on survey goals.

What's New

  • Product context enrichment automatically extracts business information from company websites
  • AI follow-up questions stay focused on survey goals with deep product knowledge
  • Fire-and-forget background processing enriches surveys with company data without blocking workflow
  • Smart context integration prioritizes product knowledge and survey goal alignment

Impact

40% more relevant follow-up questions that uncover actionable insights. AI now understands what your product does and asks questions that actually matter to your business goals.

Trustworthy Cancel Reasons Analytics

Update

October 19, 2025

Clean, trustworthy analytics dashboard that builds confidence in your cancellation data.

What's New

  • Removed fake placeholder data that confused users about existing responses
  • Improved empty states with clear visual previews of upcoming insights
  • Refined AI analysis to quote actual user feedback instead of generic recommendations
  • Clear data distinction between real user responses and example previews

Impact

Users now trust the analytics dashboard and understand what's real vs example data. Teams can confidently make decisions based on actual customer feedback rather than questioning data authenticity.

Universal Payment Provider Architecture

Update

October 17, 2025

Complete payment provider abstraction layer that supports any payment service with zero vendor lock-in.

What's New

  • Complete abstraction layer supporting both Stripe and Paddle seamlessly
  • Provider-agnostic offer processing with automatic coupon code selection
  • Test/live environment awareness with proper credential routing
  • Zero vendor lock-in foundation ready for any payment provider

Impact

Foundation ready for any payment provider with complete flexibility. Teams can now switch between Stripe, Paddle, or any future provider without changing their cancel flow configuration or losing functionality.

Smart Coupon Management System

Update

October 15, 2025

Complete pricing control with the perfect balance of automation and manual coupon management.

What's New

  • Question-level coupon configuration with provider-specific code mapping
  • Adaptive vs fixed discount toggle for complete pricing control
  • Dynamic duration display pulls real coupon terms from database
  • Provider-aware coupon selection automatically uses correct codes for Stripe/Paddle test and live modes

Impact

Perfect balance of automation and control for discount campaigns. Teams can now use pre-created coupon codes when needed (for spend control or provider limitations) while still having adaptive discounts available for dynamic pricing strategies.

Survey-Specific SDK Testing

Update

October 14, 2025

Context-aware SDK testing integrated directly into your cancel flow workflow.

What's New

  • Context-aware SDK test page integrated into cancel flow navigation
  • Automatic survey pre-population eliminates manual configuration
  • Seamless testing workflow without leaving survey editing context
  • Integrated navigation tabs for easy switching between configuration and testing

Impact

60% faster iteration cycles when configuring cancel flows. Developers can now test SDK integration immediately after making changes without navigating away from their current survey or manually selecting the right configuration.

Dynamic Offers Engine

Update

October 8, 2025

Intelligent offer optimization that balances retention goals with profitability constraints.

What's New

  • Adaptive pause duration (1-3 months) and discount percentage (10-50%) configuration
  • Intelligent offer optimization based on profitability vs retention goals
  • Customer LTV threshold controls for targeted offer eligibility
  • Smart personalization that protects profit margins while maximizing retention

Impact

Personalized offers increase retention rates while protecting profit margins. Teams can now automatically optimize offers based on customer value, ensuring high-value customers get compelling retention offers while maintaining profitability targets.

Enhanced Cancel Reason Analytics

Update

October 7, 2025

AI-powered categorization system that automatically organizes cancellation feedback into actionable insights.

What's New

  • AI-powered categorization automatically groups similar cancellation reasons
  • Smart duplicate detection prevents "expensive" vs "too expensive" confusion
  • Actionable improvement suggestions based on patterns across all responses
  • Intelligent pattern recognition that evolves with your customer feedback

Impact

85% reduction in manual categorization work with clearer insights. Teams can now instantly understand why customers are leaving without spending hours manually organizing and analyzing cancellation responses.

Smart Cancel Reason Analysis System

Update

October 3, 2025

Intelligent AI system that automatically categorizes and analyzes cancellation responses at scale.

What's New

  • Intelligent response categorization with 80% confidence threshold for accurate grouping
  • Dynamic category creation for emerging cancellation patterns that adapt to your data
  • Background processing for historical response analysis without blocking user workflows
  • Scalable analysis engine that handles thousands of responses efficiently

Impact

Automatic organization of thousands of responses into meaningful insights. Teams no longer need to manually read through hundreds of cancellation responses to understand patterns - the AI does the heavy lifting and surfaces the most important trends automatically.

September 2025

Live Preview Cancel Flow Editor

Update

September 20, 2025

Real-time design editing with instant visual feedback for professional cancel flow customization.

What's New

  • Real-time design editing with instant visual feedback as you make changes
  • Split-screen interface showing live preview alongside editing controls
  • Auto-save functionality prevents loss of customization work
  • Instant visual feedback eliminates guesswork in design decisions

Impact

60% faster branding customization with professional results. Teams can now see exactly how their cancel flows will look to customers while making design changes, eliminating the back-and-forth of edit-save-preview cycles.

AI-Powered Cancel Flow Creation

Update

September 17, 2025

Automatic brand extraction and professional cancel flow creation using advanced AI technology.

What's New

  • Automatic brand extraction from company websites using advanced AI
  • Smart logo and color detection with WCAG accessibility compliance
  • Fire-and-forget brand enrichment that never blocks user experience
  • Professional design automation that understands your brand identity

Impact

Professional-looking cancel flows in seconds, not hours. Teams can now create fully branded, accessible cancel flows instantly by simply providing their website URL - the AI handles all the design work automatically while maintaining professional standards.

August 2025

Live Retention Dashboard

Feature

August 7, 2025

Real-time analytics to monitor and optimize your retention strategies.

What's New

  • Real-time metrics tracking cancellations, offers accepted, and churn prevention rates
  • Customer insights with detailed profiles for every saved subscription
  • Visual analytics with beautiful charts showing retention trends over time

Impact

Teams can now monitor and optimize retention in real-time, making data-driven decisions to reduce churn instantly.

Stripe Auto-Apply Integration

Integration

August 5, 2025

Seamless Stripe integration for automatic offer application.

What's New

  • One-click OAuth connection to your Stripe account
  • Automatic offer application - discounts and pauses apply instantly
  • Test & live mode support for safe testing before production

Impact

100% automation achieved - no manual offer processing needed. Your team saves hours of manual work while customers get instant gratification.

Team Collaboration Features

Feature

August 4, 2025

Multi-user support for enterprise teams.

What's New

  • Company accounts for multiple team members
  • Shared access to view and edit surveys across organizations
  • Permission management for secure collaboration

Impact

Enterprise teams can now collaborate on retention strategies, ensuring consistency across all customer touchpoints.

July 2025

JavaScript SDK Launch

Feature

July 23, 2025

Embed cancel flows on any website in minutes.

What's New

  • 5-minute setup to embed cancel flows on any website
  • Ultra-lightweight at under 50KB for lightning-fast loading
  • Secure HMAC authentication protects customer data

Impact

Integration time reduced from days to minutes. Companies can now implement retention flows without complex backend changes.

Smart Auto-Progression

Update

July 17, 2025

Faster completion with automatic question advancement.

What's New

  • Single-choice questions advance automatically on selection
  • Instant offer processing without extra clicks
  • Smoother user experience with fewer interruptions

Impact

40% faster completion times, leading to higher survey completion rates and better data collection.

Enhanced Conditional Logic

Update

July 16, 2025

More sophisticated retention strategies with advanced flow control.

What's New

  • Offer questions now support conditional branching
  • "End Survey" actions for immediate flow termination
  • Complex flow paths based on user responses

Impact

Create more sophisticated retention strategies that adapt to each customer's specific situation.

Custom Thank You Pages

Update

July 15, 2025

Personalized post-flow experiences based on customer decisions.

What's New

  • Dynamic messages based on offer acceptance/decline
  • Personalized confirmation for retained customers
  • Context-aware messaging that reflects the customer's journey

Impact

Better post-flow customer experience, reinforcing positive decisions and maintaining goodwill even with departing customers.